About transparency and ethics.

At Colorado Community Media, our mission and values guide the work we do. Every day. With high ethical standards and transparent processes, we strive to earn—and keep—the trust of the communities we serve.

We aim to raise the bar.

"In seeking the truth, you have to get
both sides of the story."

~ Walter Cronkite

Colorado Community Media connects, educates and empowers readers along the Front Range as the state’s largest source of hyperlocal news, information and advertising. Our vision is to be a clear and transparent voice for our readers and a trusted community resource where they consistently turn first for news and events that impact them most.

To do that we have to look at ourselves and our ethics.

As professionals, we subscribe to a set of moral principles that govern our behavior and how we conduct business—and how we cover stories. For us, it's important that we are transparent in our reporting and transparent in our business relationships.

Editorial policy and guidelines

We hold our all our employees—reporters, photographers, advertising, operations, administrative and finance—to the highest ethical standards based on industry standards. The same standards also apply to all CCM contractors and freelancers.

Our reporters and editors should always strive for truth, accuracy, and objectivity. And to help provide guidance, we adhere to the Society of Professional Journalists Code of Ethics, which include four primary elements for news coverage:

  • Seek the truth and report it.
    Ethical journalism should be accurate and fair. Journalists should
    be honest and courageous in gathering, reporting and interpreting

  • Minimize harm.
    Ethical journalism treats sources, subjects, colleagues and members of
    the public as human beings deserving of respect.

  • Act independently.
    The highest and primary obligation of ethical journalism is to serve
    the public.

  • Be accountable and transparent.
    Ethical journalism means taking responsibility for one's work and
    explaining one’s decisions to the public.

Visual journalism has become a critical element of reporting, and we expect nothing but the highest standards from our photographers, videographers and those who manage visual imagery. Our visual creators and managers adhere to standards set forth by the National Press Photographers Association.  

Those standards include:

  • Be accurate and comprehensive in the representation of subjects.
  • Resist being manipulated by staged photo opportunities.
  • Be complete and provide context when photographing or recording subjects. Avoid stereotyping individuals and groups. Recognize and work to avoid presenting one's own biases in the work.
  • Treat all subjects with respect and dignity. Give special consideration to vulnerable subjects and compassion to victims of crime or tragedy. Intrude on private moments of grief only when the public has an overriding and justifiable need to see.
  • While photographing subjects do not intentionally contribute to, alter or seek to alter or influence events.
  • Editing should maintain the integrity of the photographic images' content and context. Do not manipulate images or add or alter the sound in any way that can mislead viewers or misrepresent subjects.
  • Do not pay sources or subjects or reward them materially for information or participation.
  • Do not accept gifts, favors or compensation from those who might seek to influence coverage.
  • Do not intentionally sabotage the efforts of other journalists.
  • Do not engage in harassing behavior of colleagues, subordinates or subjects and maintain the highest standards of behavior in all professional interactions.


Colorado Community Media recognizes its obligation to correct errors in the stories we publish and to answer legitimate criticism of our work by our readers and stakeholders.

We feel these fall into these categories:

Correction: When we’re wrong, we’re wrong and we will accept responsibility. At CCM, we believe a correction must always be labeled as a correction and not softened with ambiguous euphemisms such as “clarification.” A correction alerts our audience that we made an error in fact. A correction of the fact does not detract from the main point of the story or change its intent.

Retraction: A retraction means we got more than just a minor fact wrong. A retraction and we got a major portion of the story wrong. A retraction requires review by CCM management, legal, and in some cases, a panel of independent journalism experts.

Requests for removal of an online story: As journalists, it is our job to discover and report the news—the news as it is. With that in mind, we strongly believe that online stories are part of the daily narrative and in almost all cases should remain online. In the event we have committed an error, that error will be investigated and if necessary, corrected and a notice of that correction (along with our regrets) posted. In other cases, a story may be updated to reflect new information. In such cases, we will note the story has been updated and indicate the date and time it was made. 

Editorial independence

CCM recognizes the importance of preserving the freedom of its editors to make decisions without interference from its ownership and others. Our organization retains full authority over its editorial content to protect the interest of the communities we serve as well as the longstanding ethical principles of our industry.

When deemed necessary and appropriate, we will disclose donors and key stakeholders. We will do so either within the body of the story or in the form of an editor's note.

Additionally, we cede no right to review or influence our editorial content, nor the unauthorized distribution of editorial content.  

While we accept gifts, grants and sponsorships from individuals and organizations for general support, our news judgments are made independently and never on the basis of such financial support.


A community is made up of many voices. At CCM we understand that it's important our work reflects that.  So, therefore, we are committed to ensuring our stories and photos are complete, accurate and fair. 

Stories will not sacrifice relevance or diverse voices for convenience. We will not mislead readers, nor will we consider coverage fair if the story addresses persons or organizations that have not been given the opportunity to speak and address assertions made by others. This means we will be diligent in seeking out those voices for comment. 

We will be honest and straightforward with all sources and seek informed consent unless matters such as legal, safety or confidentiality come into play and there is solid editorial justification for proceeding without such consent.

Special care will be exercised when interviewing and photographing subjects and sources who are considered "vulnerable," such as the elderly, those with disabilities, mental illness, victims of crime, witnesses to crimes, children and minors, and those for whom English is not their primary language among others. As with all our sources, these individuals will be treated fairly and with the support necessary for them to tell their stories.


From headlines to datelines, to the meat of the story, we strive for and expect accuracy. While headlines may be funny, as well as dramatic, they must never be misleading and not properly represent the story that follows. The same principle applies to our photos, graphics and data journalism projects.

Verification and fact-checking

Stories written by CCM staff and freelancers are edited by the appropriate regional editor and in some cases the editor-in-chief. News stories never go live or are published without at least one higher level of review and editing. Editors will review for clarity, proper use of sources and factual accuracy. They will flag sections of a story for review, comment, or further substantiation. Stories, photos and video footage will also be reviewed for appropriateness, taste and proper attribution and copyright usage.

Anonymous sources

CCM adheres to guidance set forth by the Society of Professional Journalists Code of Ethics when considering the use of and protecting anonymous sources.

Diversity of sources

While we expect our news coverage to reflect the communities that we serve, we also realize it is important to elevate underrepresented voices as well, and this our commitment to finding and engaging diverse news sources.

Treatment of violent or explicit content

We will be vigilant in judging the suitability of the content we publish—particularly content that may be disturbing to readers, upsetting to family members or would put sources or others at risk. 

Opinion guidelines

Elevating the voices of our communities is an important part of our mission. Along with news stories, this includes opinion pieces. CCM welcomes readers and others to submit letters to the editor.

All submissions are subject to editing for accuracy, clarity and grammar before publication and must include the author's full name. An address and daytime telephone number are required to verify authorship.

CCM refuses to publish letters from those using only initials or a pseudonym.

CCM will not publish articles that insult, defame or insult individuals or organizations, violate personal privacy, incite hate or encourage harassment of any kind.

User-generated content

Social media, along with other user-submitted content such as videos and still images can be helpful in ensuring more voices are heard. However, special care should be taken to properly vet such material for content, authenticity, ownership and copyright. Said content should also be original or an exact duplicate of the original and free from alteration. This includes the sharing or embedding of content from other parties outside of the newsroom.

UGC and content provided to CCM by outside organizations must always be verified using all available human and technological resources. This may include speaking to the source and using third-party help, such as other news organizations and the public. If the original source, then CCM will not use nor report on the material.

When using UGC, CCM will be transparent and label the content as such and promptly remove it should it prove otherwise, and explain how the error may have happened. 

While CCM will not pay for the use of such materials, proper and prompt credit will be given.

Conflict of interest, gifts and gratuities

At all times, we want to identify and avoid conflicts of interest. Employees may not solicit gifts at any time. If offered, employees may not accept gifts in excess of $25, especially if from a news source or an individual working within government, government-funded organizations, those holding an elected position, or running for a political office.  Special care must be taken to avoid the impression that a gift from potential and actual customers, vendors, or competitors is intended to win preferential treatment or for personal gain. Under no circumstances is an employee permitted to accept a cash gift. Conflicts of interest must be reported to a supervisor. Failure to do so may result in corrective action, up to and including termination of employment.

Tickets and free admission to events that are not free to the public must be examined with great care. Employees may accept such tickets if the event is sponsored by CCM. However, other types of admission should only be used to facilitate official media coverage—such as access to a press box or media credentials.

This policy applies to all employees, including contractors, freelancers, bloggers and interns.

An employee may entertain potential or actual customers if such entertainment is consistent with accepted business practices and does not violate any law or generally accepted ethical standards. The public disclosure of facts will not negatively impact the Company.

We must always be on guard and keep ourselves at an arm's length from those whose position might make them the subject of a news story. Additionally, we want to ensure we are free of obligations to sources and can report freely, independently and without fear.

And finally, we keep our stance from active involvement in partisan causes that could compromise our ability to report and edit without prejudice.